We are Autentic, a strategic brand design consultancy based in Lugano, Switzerland.


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Our mission is to help forward-thinking leaders and organizations solve complex problems, explore new opportunities, and create products, services and digital experiences that people love.

Latest projects


Responsive website redesign for a telecommunications provider

Brand repositioning for an international trading academy.


Brand restyling for one of Switzerland’s greatest hockey teams

Banking product repositioning that targets millennials